If you as a business do not use your mobile device all the time and can not see how other businesses can easily engage you via mobile cellphone, you may be wondering if this is a viable marketing strategy. Maybe you have been charged with launching a mobile sms text campaign and justifiying the return on investment (ROI) for the marketing budget allocated toward mobile sms text. Either way, you should know that the mobile marketplace is big and getting bigger. More than 5 Billion (as to date of this writing) now have mobile cellphone worldwide. That transalte to almost half the worlds populations. When you consider this mobile adoption figure rate includes the young and the elderly who are not typical cellphone users, this statistic is truely amazing. Even more astonishing is that hubs around the world, including Hong Kong, Taiwan, Singapore, Itlay,  and Israel have a cell phone usage rate of more than 100 percent since many residents have more than one phone.

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