Text SMS Marketing has developed a method for political parties and candidates to establish contact with their potential younger voters, using technology that they are comfortable with, to build a relationship.  One but has to look at the 2008 campaign to see how dramatic of a role SMS played in the Obama strategy.

Take a look at the young people in your city or town, walking down the street and driving in their cars.   Look at how many of those people are typing away on their mobile phones. Those citizens are text messaging, communicating with their peers and other potential voters.  Text messaging is the trendiest form of communication today.  And, don’t forget, the texting age is getting older every day!
Young people are a hard to reach audience.  Anything that encourages greater participation in the political process is a huge benefit.  There’s no better way to target young adults than through their cell phone.  That’s why text message marketing is such a great marketing tool.  Almost every text message sent is delivered and read immediately.  Items of interest can be forwarded to friends, expanding the reach of your mobile political campaign.

Text messaging is the easiest, most effective way to get the word out about your candidate or political party.  Text SMS Marketing can help you leverage this new marketing channel to help your campaign and make your candidate the political and thought leader for voters.

There is really no more powerful way to reach a huge voting audience than by text messaging.  The statistics say it all:

 

• 18-35 year old consumers use text messaging more often than voice to communicate.
• On average, 94% of text messages are read.
• 80% of consumers keep their mobile with them all day.

 

Text messaging is one of the best methods of expanding your voting base.  Get people to join your texting program by offering something interesting and informative, such as:

 

• General information about the candidate with a link to a You Tube video
• Contests with prizes
• Trivia Questions that offer a fun, unique way to spread your message
• Announce Special Events or Candidate Speeches
• Provide link to your website for updates on policy positions
• Rebut your opponent’s positions
• Direct your audience to your political donation page

 

In writing about the new trends in political campaigns Jordan Greene of MindMatics says, "...every "Rudy Giuliani for President" poster at an appearance should have a call-to-action to enable thousands of voters to pull out their phones, join the candidate's crusade, and easily invite their own friends to support the cause. Each "John Edwards for America" TV commercial should supply simple directions to allow viewers to use their phone to instantly hear the speech the candidate gave in New Hampshire yesterday, and donate money with the touch of a key... effective mobile marketing can offer such a rich, personalized experience for voters and reach such a large audience that omitting it from a political media strategy shows an over-reliance on campaign tactics of the past. The mobile phone has the audio, imagery and video of TV. It has the access to the on-demand content and interactivity of the internet, and is available in the U.S. voters' pockets. 230 million potential mini-billboards seem awfully attractive. These are not concepts of the future. They are the opportunities that are waiting for the resourceful candidate today."

 

Start Celling your Campaign, and Grow your Voter Base!