How It Works:

 

Upon check in, have people opt into your mobile information service, offering some incentive to do so, such as a free drink during their stay. Advertise the service as a convenience to the clientele, providing them timely information and alerts on resort activities and money-saving coupons related to those activities, thereby increasing patronage to those services/events, and, more importantly, REVENUES!

 

You have a half-full tour bus leaving tomorrow morning? Send out messages to your clientele, maybe offering a voucher for a future activity or event. Massage department slow? Send out a message with money-off coupons, good for only one day, and watch the bookings pile up!

 

You could have the outbound messaging governed by the length of stay, whereby messages are sent only to people that have opted in within the last "n" days, where "n" is the average stay for your clientele. Other schemes could be developed in order to avoid sending messages to people that have checked out.

 

What is the benefit?

 

Regardless of the how that messaging is managed, the resort would still have the numbers of all the people that have stayed there and opted into the mobile program. Those numbers could later be used to advertise any vacation specials during low season, vacation packages for the same time period in the future, or updates to the resort facilities.

 

An SMS program will increase revenues from vacationers during their stay, and provide a direct touch point to previous patrons to promote future bookings.

 

For more information on how SMS can benefit your resort, call one of our experts today (630) 701-1872.